The world is pretty crazy right now and it’s hard to know what’s about to pop next. Trees burn, oceans die, societies collapse, robots rise up and it can feel like: 

Manifesto

“What the fish is going on?
Are we gonna make it? Really, what’s the plan?”

Well, some say you should scratch everything you enjoy in life if you dare to say that you care about the planet and other people living on it. 

Others want you to feel like you’re a victim of the system and that none of it is your fault, so you should keep on doing whatever the fish you want in the name of freedom.

We believe you should do your best. 

You can take our words for it, we are far from perfect. We try our best everyday to limit our impact on the world but gosh, it’s not easy. There are so many of us, don’t worry, you’re not alone!

We serve all the free spirits of this world.

The laid back observers who embrace their insignificance with wisdom and live through the flames. The many good souls that want big changes but lost hope in the system. Those who continue to live by their values because it warms their hearts and gives them the strength to keep going. The flexitarians, like us, who eat their veggies a whole lot but really misbehave when you take them out for dinner. 
To all of you trying your best, we got you covered!

We want you to enjoy the best of both worlds: pleasure and purpose. 

We believe you should be able to eat delicious seafood while ensuring they have a good life and leave many healthy fish-babies behind before visiting your stomach. This is how Nature always has been and should forever stay: balanced and beautiful

Wise words, but what about the actions? Read our mission to dive deeper.