Mission
You’ll often hear us saying we’re on a mission to make you love seafood more than you could have ever imagined. But look, we’ve not been fully honest with you. The real reason why you’ll love it so much is because regenerating marine life feels so good!
Our goal is to regenerate the oceans, one tin at a time. And you can turn this dream into reality by eating our products.
Disclaimer: We’re no marine biologists and the plan is evolving as we go. We highly encourage people to reach out and suggest improvements, since we’re always looking for feedback and new partners to make BOABOA’s vision a reality.
By 2040, for every fish and shellfish tinned, we aim to put two back into the ocean.
Oceans are faster to regenerate than land, but due to the sea belongs to governments you need permissions to get things done — which is essentially the main speed bump. Like any ambitious goal, we need to start small and grow progressively to crush it then.
So, what are the steps?
Now
Local restoration on the seashore.
A local coastal restoration project would require simple buy-in from a single township and the local community. From our conversations with experts, they suggested starting with oysters as they create great habitat for other marine life and are relatively easy to monitor and maintain. They say it’d be the easiest to implement and can generate big wins quickly. Follow us on Instagram and Linkedin to keep an eye on our progress.
Soon
Holistic farms in shallow waters.
Such farming techniques are essentially permaculture under water. Ideally placed in an estuary or somewhere sheltered from the choppy Atlantic, our future holistic sea farms will grow seaweed and shellfish (mainly bivalves like mussels, oysters, scallops and clams). Just by being there, they create a rich habitat and source of nutrients for other marine life to prosper, especially small fish. By fuelling the seafood chain from the bottom, such farms will have a halo effect on the entire ecosystem.
Later
Marine sanctuaries below wind turbines.
If there’s one thing we can all agree on, it’s that the Atlantic is windy. So windy, in fact, that offshore wind farms are on the rise, generating almost twice as much energy as their onshore cousins. These ocean giants rely on massive underwater structures to hold their ground and face the ocean’s wild temper. But beneath the waves, this intricate network offers an incredible opportunity to grow seaweed and bivalves, creating artificial marine sanctuaries, a net-plus for the environment.
In a world where AI and ROVs (underwater drones) are evolving at lightning speed, projecting ourselves onto a near future where seaweed, bivalves and fish are harvested for food production is far from crazy. Such a scenario would create strong economic incentives to keep the ecosystem thriving—big, healthy, and diverse.
